Placement agents are in vogue.  In 2015, more than 50% of private equity funds that closed a fund used a placement agent. It isn't hard to understand why. Fundraising requires an intense focus over 17-18 months, not to mention specialization, relationships and physical proximity.

Download this free eBook to learn what it takes for a placement agent to succeed when working on a mandate. The eBook incorporates discussions with some top placement agents, and highlights key questions that a fund manager must ask placement agents before hiring them.

" Fundraising should start when you have some exits and a track record, not when you are about to run out of money."  Jane Morris, Liora Partners