How Top M&A Advisors Create a Robust Business Development Machine
Learn how top advisors employ an effective marketing and business development game plan – including structured processes for managing different types of leads – to move prospects through the long sales cycle.
Topics discussed include:
- Building and managing a large database of prospects.
- Executing multi-channel marketing campaigns based on targeted segmentation strategy.
- Tracking and measuring “prospect readiness”.
- Identifying and nurturing the most productive relationships to win new business.